VBG Logo Usage

The VBG logo is used across various applications, from business stationery and publications to signage and digital applications. To create visual consistency across all applications, use the preferred size logo for the type of execution.

Size

Whenever possible, on print materials, the logo should be used at the minimum and preferred sizes, or greater listed below. The logo is measured from the left edge of the icon to the right edge of the “S.” The stacked logo is measured from the left edge of the icon to the right edge of the “E.”

Clear Space

The preferred clear space is equal to “X,” as illustrated on this page. “X” is equal to the size of the inside of the letter “G” in the logotype.

Variation (colors and lock-ups)

There are three different reproduction versions of the VBG logos (Main, Stacked, Anagram).

Lock-up Variation

Tagline Variation

Icon

Color Variation

One-color solid logos

The one-color solid black or white (sometimes called reversed) logos are intended for use when reproduction methods prohibit the use of the full-color logo. However, a one-color logo may be ideal if the logo appears in a busy environment, such as over an image.

Backgrounds

The full-color logo should be used only on solid white and light gray backgrounds to ensure maximum contrast. If the logo is used on a heavy color, the no color version of the logo should be used unless sufficient contrast allows for a partial knockout, as shown below. The logo should be used on solid colored backgrounds whenever possible. In the event where the logo is used on an image, special attention needs to be put towards sufficient contrast.

Proportions

The integrity of the logo must be kept at all times. Altering the logo by ways of stretching, compressing, shearing or color swapping is not accepted.

Co-branding

Whenever VBG is used as a primary brand, in a co-branding situation, the secondary brand logo should be 25% smaller than VBG’s.

Co-brand example - VBG as primary brand